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- Analyze the internal processes
- Create a solid plan of attack
- Measure the marketing ROI
- Develop a deep understanding of your competitors, customers, and market dynamics
- Establish a robust marketing plan
- Drive positioning that’s “compelling, distinct, and true”
- Strengthen your brand image
- Optimize your online presence
- Deploy account-based marketing, SEO, PR, etc.
- Prepare marketing materials that inform, inspire, and excite to convert qualified leads