What is a Fractional CMO?

A Fractional CMO is a full fledged Chief Marketing Officer, just on a part-time basis. They are responsible for leading your marketing strategy, developing and overseeing your roadmap, and driving your new customer acquisition, all while building your marketing team. Fractional CMOs work best for company's with $2-20M in annual revenue who need a CMO but not in a full-time capacity. Your company gets all the experience of a Chief Marketing Officer without the full-time cost.

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Why you need a Fractional CMO?

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Marketing Strategy
Marketing Leadership
Experience and Expertise
Conversion Rate Optimization
Reports and KPIs
Go-To-Market Strategy
Product or Service Launch
Team Leadership and Growth
Vendor and Agency Oversight
Ownership of Marketing Roadmap and Execution
Account Based Marketing

Get the experience you need

With a Fractional CMO, you are bringing the highest level, non-full-time marketer into your business. You shouldn't rely on inexperienced employees, agencies, or vendors to drive your company's marketing strategy. A Fractional CMO brings decades of experience from start-ups, mid-sized firms, and Fortune 50 organizations, leading growth in B2B, B2B, B2B2C, Marketplace, SaaS, Services, and E-Commerce businesses. They know how to set your go-to-market strategy, create your marketing plan, design and execute your campaigns, build your mar-tech stack, hire and train your team, oversee your vendors and agencies, while driving consistent profitable growth within your budget.

A cost you can afford

Did you know that the average CMO salary is $337,470, and that is before bonus, equity, benefits, and taxes? If you're like most companies with under $20M in annual revenue, you don't need a full-time CMO on staff, and a Fractional CMO might be right for you. With a fractional executive, you choose how much of their time you need, and without the cost of a bonus, equity, benefits, and taxes. With profitably finding new customers being the backbone of every business, can you really afford to not have a data driven marketing leader in place? A Fractional CMO is fully invested in the success of your company's marketing campaigns.

What does a Fractional CMO do?

A Fractional CMO can deliver your marketing strategy, create your overarching marketing plans, design 360 degree marketing campaigns, lead your competitive intelligence, create your distinctive brand voice and guidelines, manage and track agreed upon KPIs, and build a marketing engine that you can rely on. From GTM Strategy, creating fundraising pitch decks and materials, ensuring your web traffic is monitored and conversions are accurately tracked and optimized, buyer persona development, ownership of your mar-tech stack, to oversight of your value prop, messaging pillars, and brand guidelines, a Fractional CMO can do everything you need a marketing leader to do.
Hit The Ground Running
Hit The Ground Running
A Fractional CMO jumps into the deep end of your business to quickly learn your customers and scale exceptional growth.
A Trusted Partner
A Trusted Partner
A Fractional CMO can drive the most growth when acting from inside the organization, not like an independent consultant.
Help Build Your Team
Help Build Your Team
A Fractional CMO will assist your company in growing your marketing department's team, skill set, and knowledge base.

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Frequently Asked Questions

What is a fractional CMO?
A fractional Chief Marketing Officer is a marketing executive who can perform multiple marketing functions. This type of executive is typically responsible for driving sales, developing, and implementing marketing programs, and overseeing all aspects of the company's marketing strategy. A fractional CMO is the best way to grow your company while protecting your investment. Fractional CMO is a new service, which allows you to outsource certain tasks to a virtual staff. This includes marketing, social media, administrative work and more.
What should I look for in a fractional CMO?
A fractional CMO is a marketing consultant that provides a variety of services to their clients. A fractional CMO is more cost-effective and time-efficient than hiring individual employees for each task, as well as leveraging the company's expertise in one area to provide services in another. Fractional CMOs should be highly specialized in marketing, with additional capabilities in other areas like technology or strategy. CMOs are assigned the responsibility of leading day-to-day operations in their company. They will oversee marketing initiatives and have a hand in any sales decisions. It requires excellent leadership skills, communication skills, and strategic thinking
Who should use a fractional CMO?
Fractional CMO Services are best utilized by businesses with between $2 and $20M in annual revenue, who are looking for someone to lead their marketing growth to the next tier but can’t afford the full-time cost of an experienced CMO. A Fractional CMO is also a great choice for any company who is looking for a go to market strategy or wants to get started with account-based marketing.
How does a fractional CMO work?
A fractional CMO is an experienced marketing leader who works closely with you to solve your most pressing needs. Fractional CMOs are flexible and can help you get the right person into the right seat at the right time. A fractional CMO is an expert problem-solver who brings deep expertise in areas like sales, marketing strategy or business development.
What are fractional CMO services?
Fractional CMO services are an effective way to use a Chief Marketing Officer's skillset without hiring them full-time. This can save organizations time and money by focusing on specific tasks that the CMO is skilled at. Fractional CMO services are becoming the norm for startups looking to boost their marketing efforts. These companies can provide a wide range of services from creating a sales package to managing digital advertising campaigns to executing complex marketing strategies.
Why hire a fractional CMO?
In the past few decades, marketing has changed from being a relatively simple business to one that needs a whole new level of expertise. With the rise of the digital age and an increased reliance on digital media, new skillsets are necessary to manage these channels effectively. A fractional CMO is an individual who has marketing expertise in these channels and can drive exceptional growth for your company at a fraction of the cost of a full-time CMO.
What are a Fractional CMO’s responsibilities?
The fractional CMO is the ideal choice for a small to mid-sized business that has limited resources and needs to focus on specific areas of growth. A fractional CMO will provide part-time services, depending on your needs. A fractional CMO's responsibilities include managing marketing strategy and execution, researching new technologies, trends, and competitors, as well as leading brand, content, and your marketing team.
How can a fractional CMO help your business?
In the past few decades, marketing has changed from being a relatively simple business to one that needs a whole new level of expertise. With the rise of the digital age and an increased reliance on digital media, new skillsets are necessary to manage these channels effectively. A fractional CMO is an individual who has marketing expertise in these channels and can drive exceptional growth for your company at a fraction of the cost of a full-time CMO.
What does a fractional CMO do?
A fractional CMO is a marketing executive that can perform tasks in a wide range of areas. Some examples include strategy, creative, media buying and planning, account management, business development and analytics. The responsibilities of a fractional CMO are to evaluate and identify the needs of the company, implement strategies that align with the company’s goals, and monitor and report on progress.
What are the benefits of hiring a fractional CMO?
A fractional CMO can be a lifesaver for small business owners who are in need of marketing assistance. As their name suggests, these professionals typically work on a part-time basis, which means that they can provide tailored solutions to help your business grow. A fractional CMO is an experienced CMO who can share their expertise with a small business on a fraction of the cost. They can handle all facets of marketing such as branding, advertising, and public relations. Fractional marketing specialists can bring in new leads and close deals without being tied to one company.
What types of businesses does a fractional CMO work with?
Fractional CMOs work with a variety of businesses from start-ups to large corporations. They work with companies that are looking to develop their marketing strategy or those that are looking for help in executing the marketing strategy they already have in place. They also work with companies that are looking to expand their marketing strategy and those that need assistance on their online presence.
What is a Fractional CMO's salary?
According to Salary.com a CMO’s salary averages $337,470, and that is before bonus, equity, benefits, and taxes. As the name implies, a fractional executive would make a portion of that amount, proportional to the amount of time they are working with your company. Luckily with a fractional executive, you also get to save the bonus, equity, benefits, and taxes.
How much does a fractional CMO cost?
According to Salary.com a CMO’s salary averages $337,470, and that is before bonus, equity, benefits, and taxes. A fractional CMO comes in at a fraction of just the salary number. A fractional CMO is an investment in your company's future and can increase revenue by up to 300% for some companies. The services of a fractional CMO vary, but they will generally be spread across the following areas: finance, technology, marketing, sales, and operations. A fractional CMO is a cost-effective solution for companies that want to hire an experienced Chief Marketing Officer on a part-time basis. Benefits include increased flexibility, reduced personnel costs, and a more focused executive leadership team.
Why do you need a fractional CMO?
A fractional CMO is a person who takes on the responsibilities of a Chief Marketing Officer but only for certain areas or projects. This person can be used by organizations to fill in any gaps that may exist in their marketing team, or to complete specific tasks that need attention but not full-time attention. The fractional CMO is a new trend, which has emerged in the last few years. It is a way for companies to hire an executive-level marketing professional to work on a specific project with their team. The fractional CMO can be hired for different purposes and can be an effective solution for companies that don't have the budget for a full-time position. A company should hire fractional CMOs if they want to make decisions quickly and want to get results as soon as possible. They are also good if the company wants someone who can take on multiple responsibilities at once or if they are looking for someone with experience in other fields such as finance, engineering, or law.
Who is a fractional CMO best for?
A fractional CMO is the perfect choice for small and medium-sized businesses looking to get a marketing expert on a part-time basis. They have lower overhead costs, so they can pass their savings on to you. A fractional CMO would be best for a company with a mid-sized budget. They work with the management team to provide guidance on marketing and strategy, but they do not come with the costs and commitments related to a full time Chief Marketing Officer.
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