A Fractional CMO owns growth as an outcome—not as a department. Their responsibility spans strategy, people, data, and infrastructure—everything that connects your go-to-market engine to revenue.
Define category position, ICPs, and growth thesis aligned to ARR goals. A true CMO builds a system around the customer, not around channels.
Build the performance infrastructure—paid, organic, and lifecycle—to drive pipeline velocity. Own full-funnel reporting that connects every dollar spent to dollars earned.
Oversee marketing automation, CRM schema, attribution models, and reporting frameworks. Every campaign, tool, and process ladders up to the same revenue target.
Unify marketing, sales, and RevOps under one operating rhythm. A Fractional CMO manages not just tactics—but the leadership cadence that drives accountability.
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