$750M+ growth delivered · Operator-first, systems-always
On mobile, the Revenue Architecture Assessment works best on its full page.
Open Assessment
Diagnose pipeline constraints, GTM misalignment, and RevOps gaps through funnel analysis and system audits. Prioritize fixes tied to revenue impact.
Design integrated growth infrastructure: CRM schema, lifecycle automation, attribution models, and reporting that connects activity to ARR.
Deploy inbound, outbound, ABM, and lifecycle campaigns aligned with sales enablement for predictable pipeline creation and velocity.
Scale with efficiency—optimize ARR, CAC, RAC, and revenue velocity using rigorous experimentation and board-ready dashboards.
12-week engagement engineered to diagnose GTM, design growth systems, and hand over a repeatable engine.
Learn More →Operate as your part-time executive marketing leader—align GTM, lead demand gen, and systematize growth without adding headcount.
Learn More →Founder/CEO counsel on positioning, fundraising, and GTM oversight. Advisory calls plus access to frameworks and systems.
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Ex‑Amazon $4B division leader. Fractional CMO & Revenue Architect with $750M+ revenue impact across SaaS, FinServ, and eCommerce. I help CEOs align GTM, fix funnel breaks, and scale ARR 2–5× with predictable systems.
Book a Triage Call“I had the privilege of working with Ian Feder at Xcitium, where his expertise in marketing, especially email marketing, consistently drove measurable results. Ian has a deep understanding of how to craft compelling messaging, optimize email campaigns, and build strategic workflows that nurture leads and drive conversions.
His ability to blend data-driven insights with creative storytelling makes him a standout marketer. Whether it’s refining segmentation strategies, improving deliverability, or enhancing engagement rates, Ian knows how to turn email marketing into a high-performing channel. His strategic mindset ensures that every campaign aligns with broader business objectives while continuously improving performance through testing and optimization.
Beyond his technical skills, Ian is a fantastic collaborator, always open to new ideas, proactive in problem-solving, and dedicated to achieving results. His leadership in marketing at Xcitium has made a significant impact, and I would highly recommend him to any team looking for an expert in email marketing, automation, and demand generation.”
Executive-level leadership without the full-time cost—aligning GTM, marketing, sales, and RevOps into one growth system.
When ARR is $10M–$50M and growth stalls due to GTM misalignment, conversion gaps, or lack of attribution.
Diagnose constraints, design scalable RevOps, and activate demand plays tied to pipeline and velocity—often driving 2–5× ARR.