EliteCMO

CMO for Hire: A Fractional CMO Explained

Most founders wait too long to bring senior marketing leadership into the room. A Fractional Chief Marketing Officer (CMO) offers executive-level GTM leadership without the full-time headcount, aligning your marketing, sales, and RevOps into one unified growth engine.

What Does a Fractional CMO Actually Do?

A Fractional CMO bridges the gap between strategy and execution—owning positioning, demand generation, pipeline accountability, and the systems that make growth measurable. At EliteCMO, we operate as part of your leadership team, not outside it—building predictable revenue engines across Salesforce, HubSpot, or Marketo infrastructure.

Why It Works for B2B SaaS & eCommerce Teams

Growth stalls happen when marketing and sales work in silos. A Fractional CMO eliminates the noise by aligning every campaign, funnel stage, and team against ARR impact. It’s a model built for agile, results-driven companies scaling from $10M to $50M ARR.

When to Bring in a Fractional CMO

If your team is generating leads but struggling to convert, or your CAC is rising faster than LTV, you’ve hit the complexity wall. A Fractional CMO applies the same rigor and system design as a full-time executive—at 40–60% of the cost.

Regional Note:

EliteCMO serves growth-stage companies across California, Seattle, and New York, with deep experience in B2B SaaS, HealthTech, and FinServ verticals.

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