Engineer growth like a system. Align four pillars: Positioning (ICP clarity and message-market fit), Platform (CRM, lifecycle automation, attribution), Performance (paid, organic, ABM, and nurture under one playbook), and People (shared GTM/RevOps cadence). Instrument with board-ready metrics—pipeline velocity, CAC, RAC, conversion by stage—and iterate weekly. The compounding effect isn’t a campaign; it’s an operating system.