Question 1

What does a Fractional CMO do?

Accepted Answer

A Fractional CMO provides executive go-to-market leadership—aligning marketing, sales, and RevOps—designing the systems and attribution that create predictable revenue without the cost of a full-time CMO.

Question 2

When should you hire a Fractional CMO?

Accepted Answer

When growth stalls due to GTM misalignment, rising CAC, poor conversion, or missing attribution—typically in the $10–50M ARR range.

Question 3

What is the Revenue Architecture Blueprint?

Accepted Answer

A 12-week engagement that diagnoses constraints, architects RevOps (CRM, lifecycle, attribution), activates GTM plays, and hands off a system that scales.

Question 4

How do you 2–5× ARR?

Accepted Answer

By aligning positioning, platform, performance, and people—instrumented with board-ready metrics like pipeline velocity, CAC, RAC, and ARR.

EliteCMO Answers

What does a Fractional CMO do?

When should you hire a Fractional CMO?

What is the Revenue Architecture Blueprint?

How do you 2–5× ARR?